Why Your Top Talent
Is Leaving In 2014, And What It'll Take To Retain Them
Jacquelyn Smith, Forbes Staff
Planning to quit your job in 2014? According to a new survey from
CareerBuilder, you’re most likely jumping ship because you’re
dissatisfied with advancement opportunities at you current company
or you feel underemployed.
If you were planning to quit, what would
it take to persuade you to stay? Better benefits? A bigger paycheck?
More flexibility?
CareerBuilder found the answers.
A new survey shows that while
59% of workers are generally satisfied at work, one in five (21%)
said they plan to change jobs this year
or next. But it turns out employers may be able to retain those
valuable workers by offering them what they want most.
CareerBuilder conducted a survey among 3,008
workers nationwide to find out who is most likely to change jobs
in 2014, what employees
value most in the workplace, and what ultimately entices them to
stay with their employers.
"Not recognizing what’s important
to employees can translate into more job dissatisfaction, lower
productivity, and higher voluntary
turnover,” says Rosemary Haefner, vice president of Human
Resources at CareerBuilder. “It’s critical that companies
regularly take the temperature of their workplace and survey employees
to identify where the company excels in providing a positive employee
experience as well as opportunities to improve.”
CareerBuilder
asked respondents who plan to stay put the top reasons for not
wanting to leave their current job. Fifty-four percent
said: “I like the people I work with.” Half of all
respondents said it’s because they have good work/life balance.
Another 49% said they’re satisfied with their benefits and
43% were happy with their salary. Other common reasons: uncertainty
in the job market, a quick commute, a good boss and feeling valued.
The
survey also found who is most likely to change jobs in 2014. Not
surprisingly, workers who are dissatisfied with their job overall
are most likely to find new employment this year. Of the 18% that
said they’re generally dissatisfied, more than half (58%)
plan to change jobs this year. Why are they so unhappy? Sixty-six
percent cited concerns over salary and 65% said they don’t
feel valued.
Others who are likely to leave their job in 2014: workers
who are dissatisfied with advancement opportunities at current
company
(45%), workers who are dissatisfied with their work/life balance
(39%), workers who feel underemployed (39%), workers who are highly
stressed (39%), workers who have a poor opinion of their boss’s
performance (37%), workers who feel they were overlooked for a
promotion (36%); workers who have been with their company two years
or less (35%), and workers who didn’t receive a pay increase
in 2013 (28%).
An earlier CareerBuilder survey from 2013 found that
a majority of workers (70%) reported that increasing salaries is
the best
way to boost employee retention, while 58% pointed to better benefits.
More than half (51%) said a more flexible schedule might persuade
them to stay, and 50% said an increase in employee recognition
(awards, cash prizes, company trips) would do the trick. Others
said if their employer were to offer more learning opportunities
or academic reimbursement, or if they implemented a casual dress
code, they might be inclined to stay put.
In a separate question
about benefits in the 2013 survey, 26% of workers said that providing
special perks is an effective way to
improve employee retention. When asked to identify perks that would
make their workplace more enjoyable, 40% said half-day Fridays,
20% mentioned an on-site fitness center, and 18% liked the idea
of wearing jeans to work. Others listed things like daily catered
lunches, nap rooms, massages, snack carts, and on-site daycare.
One
thing that wasn’t so important to employees: Job title.
In another survey question from last year, more than half (55%)
of respondents said their job title isn’t an important factor
in their decision to stay or go. When asked what’s more important
than the job title, employees said pay, schedule flexibility, the
ability to make a difference, and challenging work, among other
things.
"Employees want to feel valued,” Haefner says. “They
want to be compensated well; they want to be challenged; they want
to contribute to something meaningful; and they want to have a
good work-life balance.”
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